£1.4M
new signed revenue in 6 months
B2B SaaS · London
Rebuilt the offer and rerouted spend to high-intent search and LinkedIn. Cost per signed client dropped 41%.
“First agency that talked about closed deals, not clicks.”
Paid media for UK service businessesPerformance-based contractsOne number: cost per signed client
We don’t get you leads. We get you signed clients.
Service businesses deserve client scale, not leads — priced and reported on one number: cost per signed client.
Thirty minutes. Performance-based contracts. No 12-month lock-ins.
See how it works
The only metricEvery result on this site is a countersigned contract. Leads don’t count.
Somewhere tonight, someone is paying for leads that will never sign.
The problem
Most agencies sell you leads. Leads don’t pay the salaries.
Your dashboards are green and the number that matters barely moves.
01
Unqualified leads clog the pipeline
Your sales team wastes days chasing tyre-kickers who were never going to buy — while your cost per signed client quietly climbs.
02
Reports hide behind vanity metrics
CPL, CTR, impressions, "engagement". Numbers that look busy but never appear on your P&L. If it doesn't tie to revenue, it's noise.
03
Spend scales, signed revenue doesn’t
Turning up the budget just buys more of the same low-intent leads. Without the right system, more spend means more waste.
The Signed Client System
Our method for turning spend into signatures
Not campaigns — a full acquisition engine, offer to signature.
01: Offer & message-market fit
We sharpen your positioning and offer so the right buyers self-select and the wrong ones scroll past.
- ✓Buyer & competitor research
- ✓Offer & angle testing
- ✓Landing pages built to convert
02: Paid acquisition that targets intent
Meta, Google, LinkedIn and YouTube — managed as one system, optimised to cost per signed client, not clicks.
- ✓Full-funnel media buying
- ✓Creative built to stop scrolling
- ✓Daily optimisation to revenue
03: Conversion & closing infrastructure
Booking, qualification and follow-up so leads become booked calls become signed clients — automatically.
- ✓Qualification & routing
- ✓Automated follow-up sequences
- ✓Revenue attribution dashboard
Our promise
Give us control and we’ll reward you with new signed clients.
Performance-based contracts and fees — and be prepared, we evaluate your business as closely as you evaluate ours.
We want partners who can handle scale and provide great service, because our fee depends on it.
Proof
Numbers that end up on the P&L
Full case studies shared on your call.
3.9×
return on ad spend
Professional services · Manchester
Went from 4 to 22 qualified sales calls a week without lifting the total budget, purely on system and creative.
“We finally know which pound brings which client.”
11 days
to first signed client
Home services · Birmingham
Launched a new region from zero. Booked calendar within the first fortnight and hit capacity inside a quarter.
“Predictable enough that we hired ahead of demand.”
By the numbers
Some numbers we’re proud of
The four we get asked about most, before anyone asks for a case study.
+£100m
spent in digital
10 days
express onboarding
48 hours
to first results
3.75×
average return on ad spend
Our difference
Two things no one else can copy
One is how we're paid. The other is what we're built on.
01 · Founder’s promise
We’re paid to grow revenue, so that’s the only thing we optimise.
Most agencies win when the dashboard looks good. We win when your bank balance does. Every system we build ties back to one number — new signed clients — and we report on it in plain English, every week.
Sean
Founder, New Signed Clients
02 · Powered by Neon Routes
A proprietary platform doing the work an agency usually bills you for.
Our proprietary platform harnesses the latest in AI capabilities for unprecedented speed of delivery and ruthless optimisation — and it tracks every enquiry from first click to countersigned contract, which is how we can report cost per signed client at all.
- ✓AI-generated creative, tested at volume
- ✓Spend reallocated continuously, not monthly
- ✓Every lead attributed to the pound that bought it
What’s included
Everything between the ad and the signature
One team, one system — not nine invoices from nine suppliers.
Getting started
Three steps to a fuller calendar
From first call to scaling spend, with nothing hidden in between.
01
Book a growth call
A 30-minute call to map your numbers, your offer and where signed clients are being left on the table.
02
We build your system
Offer, creative, media and closing infrastructure — assembled and launched during express onboarding.
03
Scale signed clients
We optimise daily to cost per signed client and scale spend only as fast as your close rate allows.
Is this a fit?
We evaluate you too
Our fee depends on the outcome, so the qualification runs both ways.
This is for you if…
- ✓You're already established and want to scale predictably
- ✓You have a sales team or process that can close good leads
- ✓You can invest in ad spend to grow, not just test
- ✓You want a partner accountable to signed clients, not reports
It's not for you if…
- –You're pre-revenue or still finding product-market fit
- –You want the cheapest lead, whatever the quality
- –There's no one to follow up and close the calls we book
- –You're looking for a one-month experiment, not a system
Before you book
Curious about something? We’ve got answers
Clear answers to help you make the right decision.
How is this different from every other agency?
We're accountable to signed clients, not leads or impressions. We own the whole path from ad to countersigned contract — offer, creative, media buying and closing infrastructure — and report weekly on cost per signed client in plain English.
What does a performance-based contract actually mean?
Our fees are tied to the outcome, not the hours. We agree what a signed client is worth to you and what we are accountable for delivering, up front and in writing, before either side commits. The exact structure is set on your call — it depends on your deal value and sales cycle.
What do you mean by "give us control"?
We need ownership of the acquisition path end to end — offer, creative, media and the follow-up — because we are being measured on the outcome at the end of it. An agency held to signed clients cannot be handed responsibility for one slice of the funnel and blamed for the rest.
Which channels do you run?
Meta, Google, LinkedIn and YouTube — managed as one system rather than in silos. We start where your buyers already show intent and expand from there.
How quickly will I see results?
Express onboarding takes ten days, and campaigns typically show their first read within 48 hours of going live. How fast that turns into a signed client depends on your sales cycle, which we map together on the call.
Are there long contracts?
No twelve-month lock-ins. We agree clear milestones and earn the next month by delivering the last one.
